World
Institutional
links
Welcome back on
26 -29 August,
ONS 2008
Bridging
the energy gap
is ONS 2006 theme,
from 22-25 August,
in Stavanger, Norway
Petroleumworld
Business
Partners:
Centre for
Global Energy
Studies
  |
|
Editorial Commentary
Signonsandiego: Hugo Chavez
urges Latinos to buy from Citgo. Really
The president of Venezuela, America's sworn enemy, also happens to run a government that owns the Citgo gas station chain. That's not very well-known. Nor is this, from tampabay.com:For all the patriotic talk about Citgo's unfortunate relationship to Venezuela's state-owned oil company PdVSA, you gotta be impressed by their marketing strategy. After President Hugo Chavez's recent ill-chosen words about George Bush (he called him "the devil," during a speech at the UN), Citgo has gone on a TV publicity blitz.
Since last week Citgo has been bombarding Spanish-language TV stations in the U.S., with it's own devilishly clever ad featuring that most American of past-times - baseball.
An avid baseball fan myself, I first caught the Citgo ad the other day watching the playoffs on Fox Sports en Espanol.
Cleverly designed to appeal to latinos, the ad opens with a young man in the stadium seats playing a standard rendition of 'Take Me Out To The Ballpark' on an electric keyboard. All of a sudden he switches into a salsa rythm. The fans leap out of their seats and begin to dance.
Then a simple message flashes onto the screen:
"CITGO - Energía Latina"
"Citgo - Latin Energy."
It's a subtle message, suggesting that viewers put their Latin heritage ahead of loyalty to the White House. Forget about politics, let's dance, it seems to be saying. ...
signonsandiego.com is a blog from San Diego Union Tribune. Petroleumworld does not necessarily share these views.
Editor's note: This commentary was originally published by signonsandiego.com, on 12/27/2007. Petroleumworld reprint this article in the interest of our readers. Petroleumworld does not necessarily share these views.
All comments posted and published on Petroleumworld, do not reflect either for or against the opinion expressed in the comment as an endorsement of Petroleumworld. All comments expressed are private comments and do not necessary reflect the view of this website. All comments are posted and published without liability to Petroleumworld.Fair use Notice: This site contains copyrighted material the use of which has not always been specifically authorized by the copyright owner. We are making such material available in our efforts to advance understanding of issues of environmental and humanitarian significance. We believe this constitutes a 'fair use' of any such copyrighted material as provided for in section 107 of the US Copyright Law. In accordance with Title 17 U.S.C. Section 107. For more information go to: http://www.law.cornell.edu/uscode/17/107.shtml.
All works published by Petroleumworld are in accordance with Title 17 U.S.C. Section 107, this material is distributed without profit to those who have expressed a prior interest in receiving the included information for research and educational purposes. Petroleumworld has no affiliation whatsoever with the originator of this article nor is Petroleumworld endorsed or sponsored by the originator.
Petroleumworld encourages persons to reproduce, reprint, or broadcast Petroleumworld articles provided that any such reproduction identify the original source, http://www.petroleumworld.com or else and it is done within the fair use as provided for in section 107 of the US Copyright Law. If you wish to use copyrighted material from this site for purposes of your own that go beyond 'fair use', you must obtain permission from the copyright owner.
Internet web links to http://www.petroleumworld.com are appreciated
Petroleumworld welcomes your feedback and comments: editor@petroleumworld.com. By using this link, you agree to allow E&P to publish your comments on our letters page.
Petroleumworld News 12/27/07
Copyright© 2007 San Diego Union Tribune. All rights reserved.
Send this story to a friend
Your feedback is important to us!
Readers' comments: share your thoughts on this article.
We invite all our readers to share with us
their views and comments about this article.Write to editor@petroleumworld.com
Any question or suggestions, please write to:
editor@petroleumworld.comBest Viewed with IE 5.01+
Windows NT 4.0, '95, '98 and ME +/ 800x600 pixels