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World car makers eye year ahead with caution


By Peter Capella
AFP
GENEVA
Petroleumworld.com 02 29 06

The auto industry adopted a cautious outlook at the opening of the annual Geneva motor show Tuesday as it grappled with high costs and fickle buyers who are still anxiously keeping an eye on petrol prices.

While most manufacturers were holding out for a slight improvement in their sales, there was little mention of profits, while French carmaker Renault gave a forthright prediction of mediocre sales in 2006.

Despite being crippled by an 8.6-billion-dollar (7.3-billion-euro) loss in 2005, General Motors, narrowly the world's biggest automaker, said it had seen signs of an improvement in its top markets in the United States and Europe.

GM Vice Chairman Bob Lutz said US sales were "relatively good" in January and February, without resorting to the kind of heavy discounting that had propped up car sales in the United States in recent years.

"We're looking for a slight increase," Lutz said of Europe, while warning that competition from Asia was still an issue while GM was implementing massive layoffs announced in the United States and Europe.

"As long as automobiles are substantially more expensive to produce in Europe or in the US than they are in China, Korea or Mexico, we have a cost problem. There's no walking away from it," he told journalists.

Toyota, the profitable pretender to GM's throne, said it was aiming to break through the one-million-car barrier in Europe for the first time in 2006, while its European plants were working at full capacity to match demand.

Fuelled by its new range of small cars and an emphasis on fuel economy, the Japanese carmaker is targeting sales growth of 8.0 percent in the region against 5.2 percent last year, when it had outperformed the market.

"We hope that 2006 will be a new year of record sales in Europe, with one million Toyotas sold and 45,000 Lexus, against 936,000 Toyotas and 28,000 Lexus in 2005," said Toyota Europe vice president Takis Athanasopoulos.

The world number two is also cushioning high raw material prices through savings in administrative and transport costs, said Toyota Europe chief operating officer Thierry Dombreval.

But Dombreval was optimistic about the outlook for steel after shortages stoked prices last year, partly due to the huge demand form Chinese industry.

"Steel prices have not exploded, there is no shortage of iron ore and steel production capacity is being increased," he explained.

Meanwhile, arch-rival Nissan was predicting an improvement in Europe, where lacklustre economic prospects and high oil prices have depressed car markets in recent years.

Nissan executive vice president Carlos Tavares said the Japanese company was aiming at "step by step" growth by targeting specific areas of the market rather than simply increasing volume.

"Competition is raging everywhere, the capacity to bring good products to the consumer is the best antidote to price wars," Tavares said, as the company launched its new "Note" small to medium-sized car aimed at sporty, young families.

That left French carmaker Renault -- Nissan's ally -- to announce the bad news about its key European market.

"In 2006, the sales results for Renault in Europe will be really quite bad," said Patrick Blain, sales director for the Renault brand.

"Quite frankly we don't see a big boom in Europe, but more clouds. The market could even go down a little," Blain said.

Car sales in 2005 fell by 0.7 percent to 15.22 million, and Renault lost its number one slot to German rival Volkswagen.

AFP 02 28 06

Copyright © 2006 AFP. All rights reserved


 

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