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TTL and KLM to spend $720,000 to market Dutch/T&T flight

KLM

KLM Royal Dutch Airline

By Curtis Williams/ TT Guardian

PORT SPAIN
Petroleumworld 10 22 2021

As T&T today welcomes back KLM Royal Dutch Airline to the country, taxpayers will spend just under $360,000 to market the flight and destination according to an agreement between the airline and Tourism Trinidad Limited (TTL).

Guardian Media has a copy of the agreement between TTL and KLM in which both parties agree to split the marketing of the flight in two and will each spend US$53,000 to market the flight. That works up to a total of US $106,000 or the equivalent of TT$720,000, half of which TTL will pay for.

After an absence of two decades, KLM Royal Dutch Airlines will resume flights between Amsterdam and this country today.

Netherlands Ambassador to Trinidad and Tobago Raphael Varga on social media said,” #KLM will start 16/10 operating three weekly flights from AMS to Bridgetown (Barbados) and Port-of-Spain (Trinidad & Tobago), two beautiful destinations in the Caribbean. The first time in 20 years that KLM will fly to Barbados and T&T.”

The Dutch Ambassador confirmed there would be flights on Monday, Thursday and Saturday.

The announcement came after a recent meeting between Ambassador Varga and Tourism Minister Randall Mitchell earlier this week concerning the flight.

When contacted about the development, Mitchell said he was absolutely thrilled by KLM’s return as it opened up numerous opportunities for the country.

“This route opens up a number of opportunities for us to attract visitors from across Europe as well as other markets to experience our vibrant culture, festivals, and the sun, sea and sand that both Trinidad and Tobago offers,” he said,” We are all extremely excited.”

Mitchell also pointed to the Rotterdam Carnival, which he felt could open the door for local creative sector through the participation and greater exposure of elements of our unique Trinidad and Tobago Carnival experience to the Netherlands.

He said the return of KLM confirmed T&T was still an attractive destination for visitors from both traditional markets as well as new and emerging markets.


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